erbc2019-prague_0001
Date
08-10 November 2024
Friday-Sunday
Venue
Stavros Niarchos Foundation Cultural Center
Address
Athens, Greece
Syggrou Avenue 364, Kallithea
Host Race
Athens Marathon.
The Authentic.

ERBC2024

08-10 November
Athens, Greece

The fourth edition of the European Running Business Conference will take place from 8-10 November 2024 at the Stavros Niarchos Foundation Cultural Center in Athens, the capital city of Greece.

Here, where the Marathon race was born, you will have the opportunity to be a part of the most successful gatherings of running industry specialists in the world and to experience the annually organized Athens Marathon. The Authentic on the Original Marathon Course.

The ERBC2024 will once again bring together event organizers, race suppliers, federations, marketing experts, opinion formers and media from around Europe and the world.

So, if you find yourself as a part of a running family you are welcome to come to Athens and join us!
We are looking forward to seeing you!

  JOIN your colleagues
  MEET running industry leaders
  SHARE your ideas and practices
  GAIN inspiration and LEARN about potential new methods of working that can be applied to your area in the running industry
  PROMOTE your successes and DISCUSS your problems as well, and collectively find solutions that you can implement
  DISCOVER new tech solutions and exciting products

REGISTERATION HOTELS

ERBC VENUE

Welcome to the amazing ERBC VANUE

Stavros Niarchos Foundation Cultural Center

A multifunctional, environmentally sustainable center where organisers and suppliers of running events from all over Europe and the World, will meet and learn from top minds in the industry and each other.

"A public space, where everyone has free access and can participate in a multitude of cultural, educational, athletic, environmental and recreational activities and events. It includes the Greek National Opera, the National Library of Greece as well as the Stavros Niarchos Park, one of the largest green areas in Athens, covering 21 hectares."

EXPLORE MORE

PROGRAM

08:00 - 08:30     Arrival & Accreditation
08:30 - 13:00     Morning Session (lunch follows as networking time)
The theme of the Morning: Events as our bread and butter
14:15 - 18:45     Afternoon Session (dinner follows as networking time)
The theme of the Afternoon: Technology in our daily business

08:30 - 09:15

Bouncing back and recharging your team

Keynote Speech
09:15 - 09:45

Coffee break & Expo discussions


09:45 - 10:30

Rethinking resources, how to do more with less?

Panel Discussion
10:30 - 11:00

Coffee break & Expo discussions


11:00 - 11:45

Thinking Outside of the Box

Presentations
11:45 - 12:15

Coffee break & Expo discussions


12:15 - 13:00

Lessons for a new way forward

Presentations
13:00 - 14:15

Welcome to the 2025 European Running Championships

Lunch hosted by European Athletics


14:15 - 15:00

Artificial Intelligence as a tool for the Running Industry

Keynote Speech
15:00 - 15:30

Coffee break & Expo discussions


15:30 - 16:15

Optimizing technology for the running industry

Panel Discussion
16:15 - 16:45

Coffee break & Expo discussions


16:45 - 17:30

Technology Showcases

Presentations
17:30 - 18:00

Coffee break & Expo discussions


18:00 - 18:45

AuthenticTalks

19:30 - 21:30

Athens Marathon. The Authentic Welcome Dinner

Dinner hosted by SEGAS


08:30 - 13:00     Morning Session (lunch follows as networking time)
The theme of the Morning: Going beyond the events business
14:15 - 18:45     Afternoon Session (dinner follows as networking time)
The theme of the Afternoon: What we can learn from each other

08:30 - 09:15

Gen Z, it’s not about running and racing

Keynote Speech
09:15 - 09:45

Coffee break & Expo discussions


09:45 - 10:30

Sustainability, Diversity & Inclusion, are we leaving anyone behind?

Panel Discussion
10:30 - 11:00

Coffee break & Expo discussions


11:00 - 11:45

If you aren’t over your head, how do you know how tall you are?

Presentations
11:45 - 12:15

Coffee break & Expo discussions


12:15 - 13:00

Athens Marathon. The Authentic, as your partner!

Presentations
13:00 - 14:15

Welcome to Athens

Lunch hosted by Athens Marathon. The Authentic


14:15 - 15:00

European Running Championships, as your partner

Keynote Speech
15:00 - 15:30

Coffee break & Expo discussions


15:30 - 16:15

Power of support, Collaboration is Amplification

Panel Discussion
16:15 - 16:45

Coffee break & Expo discussions


16:45 - 17:30

Synergies among you as industry leaders

Presentations
17:30 - 18:00

Coffee break & Expo discussions


18:00 - 18:45

Synergies, lets discuss them one on one

Final Speed dating
19:30 - 21:30

Welcome to Greece

Dinner at the Acropolis Museum hosted by SEGAS


07:00 - 12:00

Experience race day hospitality, start line, racecourse, and hospitality zone at the finish line (part of the ERBC registration package)


09:00

Athens Marathon, The Authentic, 2024

Run the Athens Marathon. The Authentic, with the free VIP bib (part of the ERBC registration package)

Mid-day and Afternoon

Departures



REGISTRATION FEE

INDIVIDUAL
REGISTRATION

EARLY BIRD €295
01.03.- 31.12.2023.
REGULAR €395
01.01. - 30.06.2024.
LAST CALL €495
01.07. - 01.11.2024.
  • Accreditation for participant
  • Entry to all Conference Sessions and Workshops
  • Welcome Bags with Goodies
  • Networking Lunch, Friday and Saturday, November 8 and 9, 2024
  • Dinner, Friday and Saturday, November 8 and 9, 2024
  • Morning Run, Saturday, November 9, 2024
  • Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
  • Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
  • Accommodation (NOT included)
  •  
  •  

DAY
PASS

EARLY BIRD €195
01.03.- 31.12.2023.
REGULAR €245
01.01. - 30.06.2024.
LAST CALL €295
01.07. - 01.11.2024.
  • Accreditation for a participant for Friday or Saturday, November 8 or 9, 2024
  • Entry to all Conference Sessions and Workshops for Friday or Saturday, November 8 or 9, 2024
  • Welcome Bags with Goodies
  • Networking Lunch, Friday or Saturday, November 8 or 9, 2024
  • Dinner, Friday or Saturday, November 8 or 9, 2024
  • Morning Run, Saturday, November 9, 2024
  • Bib Number (optional) for Athens Marathon. The Authentic, Sunday, November 10, 2024
  • Race day hospitality, start line, race course, and hospitality zone at the finish line, Sunday, November 10, 2024
  • Accommodation (NOT included)
  •  
  •  

EVENT PARTNERS

AthensMarathon

Among all the Olympic sport events, the Marathon Race stands out as it was born by a true historic and heroic event. It was a true triumph accomplished by a news-bearing foot soldier from ancient Athens, who announced - with his last words - the victory of the Greeks against the Persians during the Marathon Battle in 490 BC. The 42,195m Marathon Race became one of the most competitive events during the revival of the Olympic Games in 1896. A Greek athlete named Spyros Louis, running what has ever since been referred to as the Original Marathon Course from the ancient city of Marathon to the Panathenaic Stadium in Athens, won the gold medal of the first modern Olympic Games and became a legend of Greek and International Athletics.

SEGAS, the Hellenic Athletics Federation, has the honor and the historic responsibility to organize annually the Athens Classic Marathon on the Original Marathon Course. Since 1982, the Athens Classic Marathon has been dedicated to Gregoris Lambrakis, the athlete, scientist and Member of Parliament, who was murdered in the 60s and, after his death, became a symbol of Human Rights.

haku

Based in Miami Florida, haku is a technology platform enabling event organizers to better plan, manage, promote and sell-out their events.
Through our innovative all-in-one platform and unwavering customer service, world-class organizations can plan events, track progress and engage with participants on a level unlike any other.

From humble beginnings to leading the way in the technology and innovation space, haku is a company built by brothers Carlos and Jose founded on the belief that big dreams, hard work and integrity can take you anywhere.

myLaps

MYLAPS supports athletes, racers and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps.

Originating in 2 timing company's, AMB i.t. and Championchip, MYLAPS today globally operates and works with events, timers, athletes and partners all over the world. Developing and producing the best quality timing equipment and services to help break records and enhance the event experience.

witisi

Witisi Sport GmbH is a cutting-edge service provider for mass sport event organizers, specializing in two main products.

Witisi Merchandise is the premier choice for medals and sports merchandise for mass sporting events and a variety of sports. Our products are crafted from high-quality materials using state-of-the-art technologies, and our design team is dedicated to creating unique and eye-catching designs for our clients.

Witisi.photo is our innovative photo service for mass sport events, which is powered by advanced AI face and bib number recognition technology. Our platform delivers an unrivaled user experience, ensuring that event participants can effortlessly access and share their event photos.

At Witisi Sport GmbH, we are committed to providing our clients with unparalleled service and delivering high-quality products that meet their needs and exceed their expectations.

WorldsSportsGroup

This Stockholm based company makes endurance events globally accessible and straightforward to discover. The company's international team is opening the world for everyone to explore through endurance sports. Known mainly for:

ahotu.com
The biggest endurance calendar, covering 176 countries and more than 32,000 active events

worldsmarathons.com
A fast-growing running events' marketplace where organisers from 125 countries are already reaching runners from all over the world.

HOTEL RESERVATION PARTNER

sportsXpert

Based in Lausanne, Switzerland, the home of international sport, sportsXpert LLC uses the latest technology and real-time data management to provide event organisers with bespoke travel and accommodation solutions.

With a global reach, sportsXpert founder Pierre-Yves Val and his team understand the unique rooming challenges of events both large and small. We integrate our state-of-the-art white-label booking platform into the event website, offering a seamless experience for participating athletes and sponsors. Hosts can concentrate on delivering their event, confident that accommodation is sorted.

With experience across all major sports from championships, tournaments, conferences and congress meetings, working with local organisers and race directors, the sportsXpert team will get your event accommodation strategy on target and running efficiently.

ERBC CONFERENCE AFFILIATES

runUSA

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it.

For more information, visit runningusa.org

ria

Running Industry Alliance (RIA) UK & Ireland is a member-based independent national trade organisation built for purpose for the UK & Ireland Running Industry, and with the aim to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running.

RIA brings together defined verticals of the Running Industry landscape including Brands, Retailers, Events, Charities, Communities, Media, NGB’s, Services, Suppliers, Buying Groups and Distributors.

The Running Conference presented by haku is organised by RIA and takes place from 8th to 10th December 2024 in the UK. It is the largest annual RIA Member in-person meet up and features content specifically and purposely curated for RIA Members based on topics that are relevant, timely, and impactful for the sport and business of Running.

Interested in Event Partnership or Exhibiting at ERBC2024?